Testable enforcement, not badges.
Trust here means policies anyone can read, enforcement anyone can test, and claims that stay within what can be checked. This page states the fraud stance, the current standing of standards and certifications including what is in progress, and where every kind of trust inquiry goes.
Stated as mechanism, testable in practice
Three checks any partner can run.
Send unauthorized supply
Offer inventory whose developer domain carries no app-ads.txt line for us, or a mismatched account ID, and watch the fill: the request is filtered before the auction, and the filtered volume is visible in reporting, not hidden.
Audit a decision
Pull any impression from reporting and ask account management for its auction log: the competing bids, the floor, the winner and the clearing reason. If the log does not match the report, that is a severity-one incident.
Break a creative rule
Submit a creative that violates the ad policy in a test seat and see whether review catches it pre-flight, and how fast the reasoned rejection arrives. Enforcement that only works on paper is decoration.
What we ask of partners in return
Reciprocity: accurate metadata, truthful signals, consent passed as received, and disclosures when something on your side changes. Trust on this network is bidirectional, and the same ladder that enforces our rules enforces yours.
Claims with consequences.
Authorized sellers only
Every incoming bid request is checked against the app-ads.txt declaration for the developer domain that the store listing resolves to. Unauthorized paths are filtered before the auction, on our supply and on what we offer others.
Traceable supply
Bid requests carry the IAB supply chain object, and seller account IDs map to legal entities through the sellers.json registry we operate against, so buyers can resolve the path behind any impression.
Logged decisions
Auction decisions are logged with the competing bids and the clearing reason, and publishers can audit why an impression sold at its price.
Fraud stance
Enforcement
We only buy from authorized sellers, as the checks above demonstrate on demand: unauthorized paths are filtered before the auction, on our supply and on what we offer others.
Filtering
General and sophisticated invalid traffic are filtered pre-bid, so filtered impressions never monetize and never appear in publisher revenue.
Transparency under load
The brand safety page documents the mechanisms and the incident process, and the ad and publisher policies define the enforcement ladder.
Participation
Standards participation, including IAB Tech Lab membership and TAG certification, is confirmed with real documentation during enterprise onboarding rather than listed here ahead of issuance. When memberships are issued, they are listed on this page with their scope.
Current status
Security certification status is published on the security page, stated honestly, including anything in progress. No certification appears on any Sky Boosts page before it is issued.
Readable, enforceable.
Trust you can verify yourself.
Procurement questionnaires, verification requests and compliance reviews all route to the same desk.
Fetchable files · readable policies · testable enforcement