Monetization that runs on user choice.
The audience that never opens the purchase screen can still earn you money. An offerwall gives those users a menu of tasks, surveys, app installs, trials, completed for in-app currency, as a second layer alongside purchases and rewarded video.
Illustrative placement
What it is.
An offerwall is a menu of tasks and offers the user chooses to complete for in-app currency: surveys, app installs, trials and similar actions. It monetizes the users who never open the purchase screen, and it works as a second monetization layer alongside purchases and rewarded video. Because tasks complete outside the wall, each one is verified by the offer partner before the app credits any currency.
The mechanics, in order.
Entry point opened
The user opens the offerwall from a placement you control: the in-app purchase store, the home screen, or a moment-of-need entry such as running out of currency.
User selects an offer
Each offer states its task and its reward plainly. The user picks one and the offer opens.
Task completed and verified
The offer partner verifies completion and reports it back through the platform.
Currency granted by the app
Your app credits the currency through the SDK callback. Grant logic stays yours, and pending states are visible to the user.
Currency and trust design
Managed versus self-managed currency. Managed exchange rates are simpler and consistent; self-managed rates give you economy control. The trade-off is setup effort against tuning freedom.
Honest task descriptions. Offers must describe what completion actually requires. Overstated tasks refund themselves in churn.
Where this format belongs.
In-app purchase store
Beside the buy button: users who will not pay still get a path to currency, and buyers are not interrupted.
Home screen entry
A persistent, labeled entry for users who prefer earning over paying. Volume comes from repeat visits, not interruptions.
Moment-of-need
When the user runs out of currency or energy, the offerwall answers the exact need the game just created.
Promoted through your messaging
Your own in-app messages can point users to the entry point at the moments the economy creates. Promotion runs through your messaging surfaces; the offerwall stays user-chosen.
The numbers that ship.
Offer types and partner compliance rules
Available offer types and the compliance rules partners must meet are listed in the offerwall setup guide in the documentation.
The rules this format is held to.
No forced engagement, no misleading task descriptions, and reward terms stated before the task starts. Offers that fail to grant earned currency are removed and the partner faces the enforcement ladder in the publisher policy.
What each number tells you.
Engagement among non-payers
The offerwall audience is users who never purchase. Read engagement on that cohort, not on the whole base.
Incremental revenue per DAU
What the offerwall adds per daily active user beyond existing formats. The number that says whether the entry point earns its place.
A second layer for users who never pay.
Bring your economy design. Onboarding will configure currency management and entry points without cannibalizing your purchases.
Surveys · installs · trials · user-chosen