Monetization that respects the task.
Non-gaming apps live and die by task completion. The format mix and placement points below are chosen so monetization never competes with the thing the user opened your app to do.
Labeled native · in the feed typography
Built for utility workflows.
Utilities, content apps, fitness trackers and social products share one constraint: the session has a purpose. Monetization is placed around that purpose, in the moments where attention is genuinely available.
Recommended format mix
Baseline first- Native and banner as the steady layer in feeds, lists and anchored positions
- Interstitial at genuine transitions, capped to policy defaults
- Rewarded where a real value exchange exists: unlocks, exports, premium features
UX-preserving placements
Examples- Fitness: interstitial after a workout summary completes, never mid-session
- Content: native units inside the feed, labeled and styled to match
- Utilities: anchored banner below task output, with layout space reserved at build time
- Social: feed interstitials only at section changes, never mid-scroll
Integration overview
Integrate the SDK
One dependency and one initialization. Quickstarts per platform are in the documentation.
Define placements
Anchored banner or MREC first, then native templates in feeds, then capped interstitials at your existing transition points.
Validate in test mode
Marked creative confirms rendering, consent flags and close-control behavior on your real layouts.
Go live and read reporting
Placement-level reporting shows which formats earn where, and optimization tunes from there.
What that looks like per app type
A utility app
One anchored banner under the task output, a native unit on the results screen, and nothing between the user and the function they opened for. Revenue comes from volume of sessions, not interruption.
A content or news app
Native cards in the feed at a fixed interval you set, one interstitial at section changes with caps, and a rewarded slot on premium unlock moments like saving offline or removing a limit.
A fitness or tracker app
Interstitial after the workout summary completes, never mid-session; banner on the history screen; rewarded on a genuine value exchange such as an extra plan export.
What demand these categories attract
Utility and content inventory attracts brand and performance demand that values context over volume: consumer services, commerce, finance and entertainment advertisers buying specific verticals rather than open exchange reach.
Direct and semi-direct brand campaigns from agencies are a meaningful share of this demand, priced on CPM with placement transparency.
Data and consent defaults
Consent handling defaults are set at the SDK: TCF v2.2 and GPP signals pass through to the auction, COPPA flags restrict child-directed apps, and US state privacy signals are respected per impression. Defaults fit utility audiences that rarely tolerate aggressive data use.
On iOS, install attribution for ad campaigns runs through Apple SKAdNetwork, keeping iOS pricing inside Apple privacy thresholds.
Monetize without breaking the task.
Send your app list and a screen of your main surfaces. Onboarding returns the format mix and placement map for each one.
Net 60 in-app settlement · CPM-based · global demand