One plan across every screen.
Agencies run CTV and in-app together or as separate lines. This page covers how both screens trade in one platform, how deals are structured and trafficked, and what your team receives back.
Cross-screen plan · CTV + in-app · per-deal reporting
Plan CTV and in-app as a single pool.
Connected TV and mobile inventory trade through the same auction, on the same CPM basis, with the same reporting dimensions. A plan can hold both screens as one line or as separate tactics, with frequency managed across formats on mobile and across pods on CTV. Deal-level reporting keeps the two screens distinguishable for the client, without forcing the buy through two platforms.
How each structure is set up.
Private marketplace
Invitation-only auctions scoped to selected inventory with a deal-level floor. Setup: client approved, deal ID issued, targeting scope agreed, floor set. Your traders access it through the DSP as usual.
Programmatic guaranteed
Fixed impressions at a fixed CPM with automated pacing against the flight. Setup: insertion terms agreed, commitment trafficked into the platform, delivery visible from the first days of the flight, while re-pacing is still possible. Useful for brand packages that need certainty.
Semi-direct campaigns: agency creative trafficked through a managed path with programmatic efficiency and direct-level oversight. The structure behind the semi-direct deal type on the platform.
Reporting deliverables
Campaign reporting
Delivery, spend and eCPM per deal, format, app and geography, at daily granularity. The same cut serves the trader optimizing the flight and the client reading the wrap report.
Cadence
Scheduled exports on the cadence the account runs on: weekly during flight, daily for guaranteed commitments, on-demand for reviews. Nothing is assembled by hand the night before a status meeting.
Definition transparency
Every metric on the report carries the same definition as our ledger. When a definition changes, the change notice precedes the data, so a shifted number is never a surprise in a client deck.
Who agencies work with
A named operations contact handles trafficking, pacing and reporting questions for the account. Deal changes are made in writing and take effect in the platform with confirmation, so the audit trail matches the email trail.
Plan both screens, reconcile without stitching exports.
Send the plan structure and the screens involved. The agency desk returns deal structures with floors and reporting cadence to match.
PMP · programmatic guaranteed · semi-direct