Publishers

Monetization for every screen you ship.

The entry point for supply partners: mobile app publishers, game publishers and CTV channel operators. Onboarding, requirements, payment terms and what is included, stated in full on this page.

ONBOARDING
AccountSDK or SSAIapp-ads.txt verifiedTest modeLaunch

Five steps · most integrations in days

02 · How onboarding works

From first call to live demand, step by step.

01

Account

One conversation to map your inventory, platforms and geos. The account is provisioned with your placements and payment profile, and the integration plan is written down before anything is built.

02

SDK or SSAI integration

Mobile apps integrate the SDK; CTV connects through SSAI, with direct SDK support on Android TV and Google TV. Quickstarts for each platform are linked from the documentation, and the integration team reviews your first build before production.

03

app-ads.txt setup

Your authorized sellers file is verified at the developer domain, with crawl monitoring enabled from day one. Enforcement follows your declarations from the first impression.

04

Test

Test placements and marked creative validate the integration end to end before live demand is enabled. Consent flags, close controls and rendering are all validated on the layouts you actually ship.

05

Launch

Placements go live with the full demand mix, and reporting confirms delivery within the first cycle. Early delivery data sets the tuning agenda with your account contact.

Web inventoryNET 30standard settlement cycle
In-app inventoryNET 60aligned to app-store economics
CTV inventoryNET 60aligned to CTV delivery cycles
Pricing modelCPM-BASEDtransparent on every deal type
Payments

Terms, methods and currencies

Settlement follows the net terms above. Payment methods, minimum thresholds and supported currencies are configured in your account agreement, because they differ by region and entity. Your account manager confirms the exact schedule in writing before launch.

03 · Requirements and what you get

What we ask for, and what you receive.

Requirements

Before launch
  • A published store presence for every app, on the stores you onboard
  • A maintained app-ads.txt at your developer domain
  • Accurate store metadata matching the app that ships
  • Traffic quality consistent with the publisher policy

We do not publish a universal traffic minimum. Inventory is reviewed per app during onboarding, and the review criteria are the publisher policy.

What you get

Included
  • The SDK with all formats and mediation built in
  • Unified auction demand: direct, private marketplace (PMP), semi-direct
  • Placement-level reporting with API and exports
  • app-ads.txt tooling and crawl monitoring
  • A named integration contact and a support channel

Standard publishers run on documentation plus the support channel. Managed accounts, where we operate yield on your behalf, are described on the enterprise page.

Publisher onboarding

Bring your inventory. We bring the demand.

Send your app list or channel list, platforms and monthly impressions. The first reply is an integration plan, not a brochure.

Net 30 web · Net 60 in-app and CTV · CPM-based