The long-form references, built to be cited.
Five guides, each a complete treatment of its topic rather than a funnel to a demo request. They cover the authorized sellers file end to end, the machinery of a supply-side platform, in-app bidding and the waterfall it replaces, and the connected TV ecosystem for buyers coming from web. Spec-accurate, honest about limitations, and free of the numbers nobody can source.
Five guides · maintained with the platform
The definitive app-ads.txt guide
The complete reference: what the file is, how crawlers discover it, the full syntax, hosting requirements, common mistakes with fixes, and the CTV specifics.
ExplainerWhat is an SSP?
A supply-side platform explained for people who have to work with one: where it sits, what the auction does, how it differs from a network or exchange, and the evaluation checklist.
ExplainerIn-app bidding
Unified auctions versus waterfalls, when bidding is not automatically more revenue, price and priority logic, switching strategy, and how to measure the switch honestly.
CTVThe CTV ad ecosystem
How advertising is served on connected TV: SSAI end to end, the actors, deal types, targeting reality, measurement fragmentation, and where the transparency gaps are.
CTVads.txt for CTV
Authorized selling on the big screen: where each TV platform exposes the developer website, hosting for channel operators, multi-store consistency, and what buyers check.
Complete treatments, including the unflattering parts.
Every guide states what the mechanism actually does, what can go wrong with it, and what can be verified without trusting anyone's word. Where a topic has an IAB specification behind it, the guide follows the spec and quotes it where it matters; where the industry practice is uneven, the guide says so instead of smoothing it over.
Read the mechanism, then see it run.
The guides explain the mechanisms. The platform runs them, with the audit trails the guides keep asking for.
Guides · glossary · benchmarks