Attention the user chooses to give.
An opt-in, full screen ad. The user chooses to watch in exchange for an in-app reward, and the value exchange is the whole idea: consented attention, high completion, and a reward the economy can afford.
Illustrative placement
What it is.
A rewarded ad is an opt-in, full screen unit: the user chooses to watch a video in exchange for an in-app reward granted by the app, such as currency, an extra life or a content unlock. The user sees the offer before it starts and can decline. Because attention is consented, rewarded inventory is valuable to demand partners and usually the anchor of game monetization.
Demand prices this format on completion confidence: a user who chose to watch rarely abandons, so buyers plan delivery against it and reward it with some of the strongest bids in the catalogue. The benchmarks report carries current eCPM ranges by region.
The mechanics, in order.
Offer presented
The app surfaces a clearly labeled rewarded opportunity at a natural moment, with the reward stated up front.
User opts in
The user chooses to start the ad. Nothing plays without that choice, which is what separates rewarded from every other full screen format.
Video plays to eligibility
The ad plays to the eligibility threshold configured for the placement, with progress visible to the user.
Reward granted by the app
The app verifies completion through the SDK callback and grants the reward. The app, not the network, owns the grant.
Reward and experience design
Fit the economy. Rewards that matter but do not collapse the economy: soft currency, energy refills, cosmetic items. Test grant sizes before scaling them.
Use cooldowns and caps. Cooldowns between offers and daily caps protect retention and keep each impression valuable to demand.
Where this format belongs.
Out of lives or currency
The classic moment: the user needs something, the ad provides it. Intent is high and the exchange feels fair.
Store entry
A rewarded option beside purchases converts non-payers without cannibalizing buyers who prefer to pay.
Level completion
After a level ends, attention is available and the reward has clear context. Place the offer after the results screen, not during it.
Session start, used sparingly
A start-of-session offer can lift early monetization, but daily caps matter more here than anywhere else.
The numbers that ship.
Durations, ratios and end cards, with the releases
Video durations, supported aspect ratios and end card options are published in the format specifications within the documentation, so the table you integrate against is the table that ships.
The rules this format is held to.
Rewarded must be opt-in, clearly labeled as advertising, and backed by a real reward the user receives. Forced loops, rewards that never grant, or offers disguised as content are policy violations handled under the publisher policy enforcement ladder.
What each number tells you.
Opt-in rate
How often users accept the offer. A falling rate usually means the reward stopped matching the economy, not that demand weakened.
Completion rate
Share of opted-in sessions reaching eligibility. The number demand pays against; protect it with sane caps and unpadded placement.
eCPM by country
Rewarded demand prices geos differently. Read it per country before judging a placement, and use the benchmarks report for ranges.
Rewarded, done properly.
Bring your economy and your placement map, and onboarding will mark where rewarded belongs and where it does not.
Opt-in · full screen · Net 60 in-app settlement