Where your message appears, declared.
Brands buy context: the living room on CTV, and app environments where attention is consented. This page describes what those environments are, what is filtered before you configure anything, and how the buy is measured.
Declared channel contexts · full screen, sound on
Real contexts, on the record per request.
The living room
Streaming apps and FAST channels on Google TV and Android TV: full screen, sound on, shared viewing. Pre-roll and mid-roll pods with competitive separation, and pause overlays where the platform supports them. Channel identity travels on the request, with genre signals where the platform provides them.
Quality app environments
Rewarded placements where the viewer chose to watch, interstitials at real transitions in vetted apps, and native units inside content feeds. Every app is checked against its store listing, and app-ads.txt authorization is enforced before the request exists.
Filtered before any configuration.
Invalid traffic, pre-bid
General and sophisticated invalid traffic is filtered before the auction. It never renders, never counts, and never bills. What is removed is reported as filtered volume, so the cleanliness of the supply is a number your team can read.
Prohibited categories
The prohibited demand categories in the ad policy are excluded from the network by default, as network policy rather than a campaign setting. Your brand never shares a break with a category the policy has already ruled out, and the policy document is the source of truth for what is on the list.
Creative review
Creatives pass review before serving and are re-checked in flight, on every demand path. Your block lists and sensitive-category controls layer on top of the defaults, so your floor for safety can be higher than the network floor, never lower.
Match the goal to the format.
| Objective | Format | Why it serves the goal |
|---|---|---|
| Reach with impact | CTV video, pre-roll and mid-roll | Captive, shared viewing on the home's largest screen |
| Consideration | Rewarded video | Consented attention with completion the audience chose |
| Product experience | Playable | The product is tried, not described |
| Presence without interruption | CTV pause, native | Viewer-created moments and in-feed rendering |
How attention behaves
Rewarded attention is chosen: opt-in precedes the play, so completion reflects a decision. CTV attention is environmental: the room is watching, and completion is the default on non-skippable pods. Both are described as mechanisms; the numbers belong to your campaign measurement.
How to buy
Directly with the brand desk as a direct or semi-direct campaign from your agency of record, or programmatically through your DSP over OpenRTB. The route does not change the auction; it changes the paperwork.
What measurement is available
Delivery metrics per pod and placement from server-side beacons, OMID-based viewability on supported mobile formats, and third-party verification scoped per deal. CTV measurement follows platform capability, confirmed per platform before commitments.
Context you can stand in front of.
Bring the objective and the markets. The brand desk returns format recommendations, safety defaults in writing, and measurement scope.
CTV contexts · rewarded attention · safety defaults on