RTB
Through a DSP
Connect your DSP seat over OpenRTB 2.6. Every eligible bid request arrives with schain, deal scoping and declared app identity. The technical spec is on the DSP partners page.
Advertisers
Inventory you can verify.
Sky Boosts is an SSP: this is the demand-facing entry point. What inventory is accessible, how to buy it, what you can control, and what you can verify before a single bid.
Illustrative network map · Mobile & CTV worldwide
01 · What inventory is accessible
Apps and CTV, declared per request.
Supply
Apps
Mobile applications across rewarded, interstitial, banner, native, playable and offerwall formats, each declared on the request with its bundle ID and store listing.
Supply
CTV
Connected TV apps and FAST channels delivered through SSAI, with content signals and pod position declared where the platform provides them.
Formats
Eight formats
From rewarded video to pause overlays. Each with its own specs and placement policy, so creative ships against current requirements.
Geography
Global
North America, EMEA, LATAM and APAC. Geo targeting scopes at deal and campaign level, so a buy touches exactly the markets it was planned for.
02 · How to buy
Bring demand through a DSP seat, a deal ID, or both.
PMP
Direct deals
Private marketplace and programmatic guaranteed deals with deal IDs, floors and pacing, agreed directly and trafficked through the platform.
BOTH
Both at once
A common setup: programmatic always-on with direct commitments layered on top. One auction prices both; reporting separates them.
Controls
01
Category controls
Sensitive categories are set at seat level and per deal, enforced pre-bid. What you exclude never reaches your bidder, so no budget is spent discovering a placement you had already ruled out.
02
Block lists
Block by app, publisher or developer domain. Lists apply at the auction gate, and updates propagate on the request path rather than on a sync schedule you have to wait for.
03
Frequency management
Campaign frequency caps are enforced across formats on mobile and across pods on CTV, so repeat exposure to the same viewer is capped instead of billed as fresh reach.
TRANSPARENCY
What the request carries
Authorized-sellers-only supply: every request checked against the publisher's app-ads.txt declaration, seller identities traceable through the supply chain object, and declared app identifiers checked against store listings. Ask for our own seller declarations during integration and hold them to the same standard.
Scoping on our side of the seat: filters for geography, platform, format, content category and deal membership shape what reaches you before you spend a line of code on it, and verification partners can be attached per deal, so the supply you buy is the supply you screened.
MEASUREMENT
Measurement and verification
OMID-based viewability and verification are available on supported mobile formats, with third-party verification partners scoped per deal. CTV measurement follows platform capability and is confirmed per platform.
OMIDVerification per dealCTV: per platform
Demand onboarding
Buy inventory you can check.
Tell us your seat, formats and geos. The integration team returns scoping options and sandbox details.
OpenRTB 2.6 · PMP · programmatic guaranteed · direct